These are essential for obtaining new page likes and promoting new services or offers to a targeted audience. They are relatively inexpensive and will be a worthwhile investment.
Use social media platforms to engage with patients and professionals, don’t just post! Allowing your personality to show can make a big difference to someone looking for a new dentist, especially if they have a dental phobia.
In our busy lives, most people won’t read long, text-heavy posts. Attract their attention with a relevant image and you’ll get a better response.
Social marketing is all or nothing, you need to keep up the hard work with frequent (daily is best) posts. Use scheduling tools like Hootsuite or delegate to a trusted team member.
Make sure your website is optimised for use on a smart phone. Two thirds of people use their mobile rather than laptop and if your site isn’t user friendly you may risk losing a potential customer.